Sylvia S. France
Co-Host, Family Tree, Food & Stories
🎙️ Meet Sylvia France, a brand storyteller, lifelong food adventurer, and co-host of Family Tree, Food & Stories. Sylvia believes the best stories don't happen on a stage or a spreadsheet; they happen at the table, somewhere between the first bite and the second helping.
A finance-trained marketing and communications executive with more than 25 years in the business, Sylvia got her start in Silicon Valley advising Apple and Hewlett-Packard, then went on to lead marketing inside Fortune 500 companies, at advertising agencies, and through her own firm, SylPro Productions. She's even served as CEO of a deep-tech satellite startup tapped for NASA's iTech program. But ask Sylvia what she loves most, and it isn't the boardroom—it's a good recipe, a good story, and the people gathered around both.
That love started early. Sylvia is a proud self-taught cook (the survival kind, she'll tell you), who baked her first cake from scratch at thirteen and never looked back. She's endlessly curious about new foods, new flavors, and the recipes behind them—and she's the devoted "mother" of Fred, her sourdough starter, who is fed, fussed over, and very much considered family. She's also raised three wonderfully food-curious children, proof that a love of the table really does get passed down.
Food and family run deep for Sylvia in more ways than one. A passionate genealogist with Tampa Bay roots dating back to the 1820s, she's fascinated by the threads that connect us across generations—the dishes, the traditions, and the little stories that get passed down with the recipe cards. A Florida State finance grad with a minor in French (oui, oui), she brings both heart and a sharp eye to everything she touches.
What drives Sylvia now is the joy of uncovering the stories behind the food we love and the families who made it. Warm, funny, and endlessly curious, she'll have you pulling up a chair and sharing your own story before you know it.
So come hungry and stay for the stories,because every recipe has a story, and every story is a feast.
